what is search engine optimization?
Every day, around 2 million searches are conducted in Googlefor the term “search engine optimization” or SEO. SEO is all the approaches andmethods that help improve your website visibility in the search engines such asGoogle so that it will appear on their 1st page when someonesearches for a similar service, product, or business like yours. SEO has threemain components, including; (i) effective research for the keywords that bringtraffic and value to your website, (ii) preparing high-quality content themedaround the targeted keywords, and (iii) building solid and safe inbound linksfrom other websites pointing toward your online property.
Suppose you have decided to try a new hairdresser. When you type the keyword “Best hairdresser in Omaha” in the Google search box, Google will bring 10 results in the first page. You probably will skip the results shown for the Yelp listing and paid advertisement and directly click on one of the hairdressing salons or companies are shown on the 1st page. It is most likely that you don’t bother yourself to go to page 2 or page 3 and make your selection from page 1. However, the difference between the hairdresser listed on Page 1 is not their higher service quality than salons on pages 2 and 3, but their better optimization for the “best hairdresser in Omaha” keyword, or simply their SEO quality! If you want your business or service to show up on the 1stpage of Google, you need to optimize your website by SEO techniques to rank on Google’s Page 1.
Safe and effective SEO practices will improve the visibility of your online property in the eyes of search engines such as Google, so these search engines will rank your website in higher pages when a visitor search for a keyword or term, which corresponds to a similar service or business like yours. Simply, SEO is a digital marketing strategy that increases the number of visitors – or future customers - to your online property by enhancing its ranking and position on the search engines.
The first and most effective part of a good SEO practice to improve the rankings is creating high-quality content themed around your business or service to inform the visitors and potential customers.
Second is the proper use of the keywords throughout the content and in the most important places in the HTML code, which the search engines can easily see. So, when a user searches for a similar keyword, Google will bring up the pages that are more optimized for those keywords.
The third part of a robust SEO practice is to build safe and strong links pointing out to your website. These links can be from other authoritative and relevant websites to your website or built between your homepage and blog posts on your website. These external and internal links can improve the trust and credibility of your website in Google and improve its ranking.
By creating content, you share information and knowledge around your product, business, and services that you can provide to your potential customers. Good content on your website will help the visitors identify their needs and understand how your business can help them solve their problems.
Search engines such as Google will rank the most relevant and high-quality content on higher pages to answer their users’ needs with higher quality and most pertinent information. Thus, having high-quality and SEO-optimized content, possibly by hiring an excellent copywriter, is a crucial strategy to keep your site optimized and fresh in the eye of search engines.
The search engine super-computers save the keywords and phrases that users search while looking for specific information. In other words, keywords are the alphabets of SEO language. Thus, developing a comprehensive and detailed list of keywords you wish to rank is the fundamental step in any successful SEO and content development strategy. An SEO expert searches for the keywords to figure out the terms and phrases people often use to look for desirable services and products. Once a list of these keywords is generated, they are placed in the essential parts of your website, including URL, titles, content, and links.
Safe and robust hyperlinks are acquired from trustworthy websites pointing to your site in the link-building process. Links from credible and authentic website will promote your online property’s value, credibility, and trust.
Building high-quality and powerful links are considered the most challenging step in SEO by SEO experts; still, itis the most influential ranking factor in Google’s domination. Therefore, SEO pros who can build trusted and safe links to your website are worth their weight in gold!
To improve your website visibility and profitability, you must boost your site’s ranking in search engines such as Google. This process needs a good amount of technical, analytical, and creative work. An experienced SEO professional by the relocation of your website to the first page of Google can make a huge boost in the number of visitors and potential customers of your website, which in the long run will bring considerable value and return on investment to your online property.
My Omaha SEO agency specializes in ranking local businesses and nationwide and national campaigns in Google. If you need an SEO solution for your business, contact me at 402-686-3104 for a free consultation about your website.