If search engine optimization or SEO is confusing to you, my explanation in this blog may help you understand it more. You may hear that improving the ranking of your website can be difficult, but the fact is that search engine optimization works. Thus, it is worth understanding how it works for your business.
The websites that appear on the top results of search engine results page or SERP have several characteristics, which bring trust for the visitors, provide high-quality and authoritative information in the niche, and have robust features that link them to high traffic websites on the web. Knowing and analyzing these features and practicing these proven approaches will help your website or online property to appear on the 1st page of Google and rank for the keywords and the search terms that visitors search for while looking for similar services and products like yours.
Google SEO is composed of three main components;
On-page SEO is all about the content and all the properties that help it rank for the relevant keywords, such as how well it is written and who well it is optimized for the proper keywords. On-page SEO also includes user experience or UX elements such as navigation, clarity, videos, and images, which can help visitors navigate the website and find the answers to their questions.
Off-page SEO is about building safe and authoritative links pointing to your website. In fact, the term “world-wide web” shows the importance of linking. Natural links pointing to your website from other high-authority properties improve your site’s credibility in the Google search engine.
Technical SEO includes all the modifications that help search engine robots or spiders crawl and index your website’s content in their databases, such as loading speed and scheme code.
The search engine algorithm is regularly updated and optimized toward improving the visibility of the websites that are relevant and trustworthy and have authority over the topic or niche which a user searches. Off-page optimization and high-quality links make up at least half of these ranking factors!
The core mechanism of off-page SEO is backlinking, which means building and obtaining these links to a website from other online properties on the Internet. The quality of these backlinks improves the quality and authority of the website they are linked to. Thus, a website with a diversified backlink profile ranks faster and higher than similar websites with low-quality links. As I mentioned earlier, search enginesare optimized toward relevancy; therefore, a natural and robust backlinkprofile containing different types of links such as citations, socials, andguest posts with diverse and keyword-optimized anchor texts can significantlyhelp the ranking of your website.
As I mentioned earlier, search engines are optimized toward relevancy; therefore, a natural and robust backlink profile containing different types of links such as citations, socials, and guest posts with diverse and keyword-optimized anchor texts can significantly help the ranking of your website.
Backlinks can be categorized by the methods they are obtained:
It does not matter how the links are made or obtained, but if they are coming from trusted, popular, and highly relevant websites to your site, they will give you incredible authority and leverage over your competitors and improve your website’s authority.
Off-page SEO is not limited to making links. Still, it also depends on how actively you are engaged in social media marketing, paid advertising, and video marketing on the websites such as Facebook and YouTube. It is all about creating more “buzz” around your brand or business in national and local venues. People who get familiar with your brand, service, product, or the content you produce will share it, review it, and link to it. These natural links from websites such as Facebook and Yelp are the most helpful votes you can have and bring new customers to your online property.
If SEO is done by an SEO expert who knows how to practice and implement on-page and off-page optimization, you can expect the following results: